Tuesday, 30 October 2018

Mainstream Positions in SAM

I came across a question many times, what are the key positions in SAM during my conversations with HR, clients and with senior management? Today, I would like to briefly talk about role and positions in SAM. 

When I joined SAM industry 10 years ago, there were not a lot highly experienced Software Asset Management (SAM) professionals. Very few companies have deployed SAM tools. 

In the course of time, SAM industry has evolved, and it's been turned out from "nice-to-have" to "must-have". The management/ executives prospect towards SAM investment has also changed from investment to cost optimization. 

This was not just happened, the importance of SAM programs has risen up because many things like increasing software audits with negative outcomes, badly negotiated contracts in terms, overspending on software licenses and maintenance etc. Now a day, companies want to gain control on their software investment and reduce audit risk.

There could be many SA roles but mainly below are the key positions: 

Software Asset Manager: This position manages and priorities IT Asset management projects and tasks base on business driver (cost saving, risk mitigation, innovation) 

License Analyst: Gathering data, license entitlements and compliance positioning etc. 

Contract Management Analyst: Primarily responsible for favorable terms and conditions. better negotiations of support and maintenance etc.  

SAM Technical Analyst: Primarily responsible to run and configure SAM tools 

These are the main positions, however there could be many more roles based on organization structure. The industry is rapidly growing with lot of dynamic changes in licensing metrics and models. So, demand of SAM professional will be risen up, the only thing is important to have being SAM professional you always need to update the skills and follow the trend of IT to be in race.